Category Archives: Intellectual Property

Hashtag Trade Marks #ProtectYourIP

Hashtag Trade Marks, the latest craze. A hashtag is a word or phrase preceded by the symbol ‘#’ that classifies or categorizes the accompanying text. It is an identifier commonly used for communication on social media platforms such as Twitter, which started the trend in 2009. Initially it was used to group discussion on certain … Continue reading Hashtag Trade Marks #ProtectYourIP

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Trade Mark vs. Website Domain: Who Wins?

You are the Owner of the Trade Mark, “ABC”. However, one day, you discover that a Website has the URL, www.abc.com.au. Does the Website Domain Name Infringe Your Trade Mark? Does the Website Domain Name Infringe Your Trade Mark? In Australian Trade Mark Law, s 120(1) of the Trade Marks Act 1955 (Cth) provides that a Trade … Continue reading Trade Mark vs. Website Domain: Who Wins?

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Rebranding – How ALDI does it and what we can learn from it

German grocery chain ALDI has approximately 10,000 stores in 18 countries with an estimated combined turnover of more 70 Billion Dollars. The successful company started as “Karl Albrecht Lebensmittel” (eng. “Karl Albrecht Groceries”) in 1948 and has since updated its well-known brand and logo every 10 years. The last logo introduced in 2006 looked outdated … Continue reading Rebranding – How ALDI does it and what we can learn from it

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Brexit is Becoming Reality – The Must Know for Trade Mark Owners

The U.K. is that much closer to Brexit. Having recently communicated the date to set Article 50 of the Lisbon Treaty in motion – which triggers the formal split from the European Union. Prime Minister May is expected to begin the Brexit process on Wednesday, 29 March 2017. The subsequent 2-year period of negotiation with the … Continue reading Brexit is Becoming Reality – The Must Know for Trade Mark Owners

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WIPO – World Intellectual Property Organisation

The need for protection of Intellectual Property (IP) has certainly increased since the industrialisation of many industries and their herewith associated development in a country or region on a wide scale. This need culminated in 1873, when foreign exhibitors refused to attend the International Exhibition of Inventions held in Vienna, Austria, for fear their ideas … Continue reading WIPO – World Intellectual Property Organisation

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Are You Aware of Your Obligations When Marketing Your Goods and Services?

The year has only just begun and companies are starting to return to their usual business. Time to take stock and think about how compliant you are when marketing your goods and services. A business needs to ensure, that it adheres to all relevant regulations to avoid distractions due to customer complaints, disputes raised by … Continue reading Are You Aware of Your Obligations When Marketing Your Goods and Services?

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Is an Innovation Patent the right choice for you?

An Innovation Patent, a construct unique to Australia, may be the answer to your cash flow challenges, still achieving your Intellectual Property (IP) protection requirements. IP protection is a non-negotiable for any aspiring company with vision and belief in its products and services. The two types of patents granted in Australia are the ‘standard’ patent … Continue reading Is an Innovation Patent the right choice for you?

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How nice is your “Nice Classification”?

Have you properly applied the Nice Classification when registering your trade mark? To understand what the Nice Classification is and does we need to take a step back and remember, a trade mark is a word, slogan or logo that identifies your products or services and separates them from goods and services of other traders. There are registered … Continue reading How nice is your “Nice Classification”?

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Your Personal Brand – How to Blow Your Own TRUMPet

The US election date is coming closer. On 8 November 2016 we will know which candidate did a better job in blowing their own TRUMPet. Personal Branding is a practice of individuals, marketing themselves and their careers as distinctive brands. It is an ongoing process of establishing a prescribed image or impression in the mind … Continue reading Your Personal Brand – How to Blow Your Own TRUMPet

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5 Things You Didn’t Know about Intellectual Property

Do you have a good understanding of intellectual property, copyright and trademark law? It’s an issue that affects everyone who creates unique work, whether it is art, product ideas, brands or slogans. It’s important that you know as much as you can about this complex and powerful legal construct. Here are 5 things that you … Continue reading 5 Things You Didn’t Know about Intellectual Property

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