Category Archives: News

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Genericide or Velcro’s battle to avoid sudden death of their trade mark

What is more ironic than a Trade Mark losing its protection due to its own success? The legal term for this phenomenon is ‘Genericide’, it is a form of abandonment e.g. “when a mark becomes the generic name for the goods or services on or in connection with which it is used.” Badge of origin … Continue reading Genericide or Velcro’s battle to avoid sudden death of their trade mark

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Hashtag Trade Marks #ProtectYourIP

Hashtag Trade Marks, the latest craze. A hashtag is a word or phrase preceded by the symbol ‘#’ that classifies or categorizes the accompanying text. It is an identifier commonly used for communication on social media platforms such as Twitter, which started the trend in 2009. Initially it was used to group discussion on certain … Continue reading Hashtag Trade Marks #ProtectYourIP

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Brexit is Becoming Reality – The Must Know for Trade Mark Owners

The U.K. is that much closer to Brexit. Having recently communicated the date to set Article 50 of the Lisbon Treaty in motion – which triggers the formal split from the European Union. Prime Minister May is expected to begin the Brexit process on Wednesday, 29 March 2017. The subsequent 2-year period of negotiation with the … Continue reading Brexit is Becoming Reality – The Must Know for Trade Mark Owners

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Your Personal Brand – How to Blow Your Own TRUMPet

The US election date is coming closer. On 8 November 2016 we will know which candidate did a better job in blowing their own TRUMPet. Personal Branding is a practice of individuals, marketing themselves and their careers as distinctive brands. It is an ongoing process of establishing a prescribed image or impression in the mind … Continue reading Your Personal Brand – How to Blow Your Own TRUMPet

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How to Choose an Intellectual Property Law Firm

Intellectual property is easier than ever to steal, with digital technology facilitating an environment where work can be shared around and published without credit or your knowledge. An infringement on your intellectual property has serious consequences, causing financial loss as well as damage to the authenticity and credibility of your work. It is important to … Continue reading How to Choose an Intellectual Property Law Firm

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What is “Fair Use” and When is it Fair?

“Fair Use” is a term that you have probably heard before. News and the media – especially tabloids – use it to defend their potentially scandalous articles. Photographers, musicians and artists might use it to justify using copyrighted material in their work. It’s also often used to enable comedy shows, comedians and satirists to closely … Continue reading What is “Fair Use” and When is it Fair?

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Riding the ‘Pokemon Go’ wave – how to reference the trade mark

Since its launch, Pokemon Go, a free-to-play, location based ‘augmented reality’ mobile game, is on everyone’s mind. Pokemon Go sees players hunt through real-world locations for digital Pokemons*. Players look for these virtual creatures, catch them, train them and battle with them. With its overnight success, Pokemon Go has become a global phenomenon that businesses … Continue reading Riding the ‘Pokemon Go’ wave – how to reference the trade mark

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