CHAPTER 1 – HOW TO CREATE A GOOD B®AND NAME

FROM THE INITIAL IDEA TO A WELL KNOWN TRADE MARK- A LONG WAY TO GO

Creating a great brand name is almost half the battle in establishing your company or your product. But getting there involves the kind of creative thinking. So, take your time, get yourself a big cup of coffee and put your thinking cap on. It can be pure fun. However, the first step is to pinpoint your strengths. Why are you the best? And what do you deliver that’s unique? Then, consider the customers whom you are targeting and what they value most, such as social responsibility, authenticity or customisation. Then, think about how you can best express these principles effectively through words. Here are the three best ways to create a brand name:

  1. Take inspiration from everywhere. Write down the first few ideas that come to mind when you think about your business’ service, product and personality; try using symbols, metaphors and word variations.
  2. Make your brand name memorable. If it sounds like something else, it is not going to be strong in the marketplace.
  3. Make sure it matches your company’s mission. With these three goals in mind start mixing letters and words, so tha that can be pronounced properly and sounds in a way that matches your goods or services.

Write down the name you are happy with! It will be your mate for a long long time from now on and may earn you a fortune! Now your new brand needs to be protected, so that it can start to build a strong reputation in the market and becomes well known. This is certainly not achieved in just one month. However, if you look after your brand every day and promote in properly, it will grow and grow and will shine all the way through to your business success.

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