Congratulations! Being a smart business owner, you managed to build your intellectual property portfolio and register your brand as a trade mark. By nurturing and maintaining the brand, you will turn it into a money-making machine, that drives cash into your pocket, even when you are retired. As there is never a free lunch, hard … Continue reading WATCH OUT! HOW TO MAINTAIN YOUR TRADE MARK
There’s nothing more iconic than a red 1984 Testarossa Ferrari roaring on a winding Italian county road. However, a German court ruled last week that Ferrari no longer has any right to use the Testarossa brand due to non-use of the trade mark. Testarossa, meaning “red head” in Italian, began production in 1984. The model … Continue reading Testarossa, and How Ferrari Lost Its Most Famous Car Through Non-Use
Hashtag Trade Marks, the latest craze. A hashtag is a word or phrase preceded by the symbol ‘#’ that classifies or categorizes the accompanying text. It is an identifier commonly used for communication on social media platforms such as Twitter, which started the trend in 2009. Initially it was used to group discussion on certain … Continue reading Hashtag Trade Marks #ProtectYourIP
The current craze spinning into all our stores and schools may have a more twisting origin story than one might expect. While the fidget spinner only really came into popularity early this year, Catherine Hettinger invented what could be the earliest version of the toy, as far back as 1993. The Origin of the Fidget … Continue reading Was the Inventor of the Fidget Spinner Robbed?
You are the Owner of the Trade Mark, “ABC”. However, one day, you discover that a Website has the URL, www.abc.com.au. Does the Website Domain Name Infringe Your Trade Mark? Does the Website Domain Name Infringe Your Trade Mark? In Australian Trade Mark Law, s 120(1) of the Trade Marks Act 1955 (Cth) provides that a Trade … Continue reading Trade Mark vs. Website Domain: Who Wins?
German grocery chain ALDI has approximately 10,000 stores in 18 countries with an estimated combined turnover of more 70 Billion Dollars. The successful company started as “Karl Albrecht Lebensmittel” (eng. “Karl Albrecht Groceries”) in 1948 and has since updated its well-known brand and logo every 10 years. The last logo introduced in 2006 looked outdated … Continue reading Rebranding – How ALDI does it and what we can learn from it
The U.K. is that much closer to Brexit. Having recently communicated the date to set Article 50 of the Lisbon Treaty in motion – which triggers the formal split from the European Union. Prime Minister May is expected to begin the Brexit process on Wednesday, 29 March 2017. The subsequent 2-year period of negotiation with the … Continue reading Brexit is Becoming Reality – The Must Know for Trade Mark Owners
The need for protection of Intellectual Property (IP) has certainly increased since the industrialisation of many industries and their herewith associated development in a country or region on a wide scale. This need culminated in 1873, when foreign exhibitors refused to attend the International Exhibition of Inventions held in Vienna, Austria, for fear their ideas … Continue reading WIPO – World Intellectual Property Organisation
The year has only just begun and companies are starting to return to their usual business. Time to take stock and think about how compliant you are when marketing your goods and services. A business needs to ensure, that it adheres to all relevant regulations to avoid distractions due to customer complaints, disputes raised by … Continue reading Are You Aware of Your Obligations When Marketing Your Goods and Services?
The term pitch is often used amongst start-up entrepreneurs. It describes the important and exciting point in time when a business idea has grown into a concrete plan and is then presented to an investor or a group of investors. It is vital that within a few minutes, you convince your audience of the concept, … Continue reading What Investors Want to Hear When You Pitch